Movanta.

Member Management

A full CRM purpose-built for fitness businesses. Track attendance, predict churn, and keep every member engaged from sign-up to renewal.

Member Profiles

Rich profiles with photo, contact info, membership history, access logs, payment records, and custom fields. Everything in one place.

Attendance Tracking

Automatic check-in logging via NFC, QR, or manual entry. Track visit frequency, popular times, and identify at-risk members before they churn.

Engagement Analytics

Dashboards showing member lifetime value, retention curves, class popularity, and churn predictions powered by behavioral data.

Smart Segmentation

Auto-segment members by plan type, visit frequency, tenure, spend, or custom tags. Build targeted campaigns in seconds.

In-App Messaging

Send direct messages, broadcast announcements, or trigger automated check-in sequences. Members receive via push notification and email.

Lifecycle Campaigns

Automated email sequences for onboarding, re-engagement, upselling, and win-back — triggered by real member behavior, not guesswork.

Reduce churn by up to 35%

Gyms using Movanta's member management suite see significantly lower churn rates thanks to proactive engagement tools and predictive analytics.